Do you remember the last time you used a phone book? Maybe not because the new phone book is SEO optimization service. A few years back, it was all about yellow pages. They were the best guides for getting more information about a business. Customers used them as the go-to portals to find products and services. Today they have faded away The rise of internet search engines has defeated the essence of phone books. Today customers are increasingly using search engines to find businesses. They are after businesses that have accumulated the lion’s share of organic traffic. Statistical findings by digital marketing experts including SEO specialists show that about 60% of customers use search engines to find the highest ranked businesses. Google is the most used search engine for this purpose. Customers mostly warm up towards businesses on the top three search engine results. Most of them click on websites on the top spot.